Guardians of the Galaxy: Mission Breakout! — Jonathan Santoro

Jonathan is Principal Creative Director
at Riot Games, currently focused on leading creative on Teamfight Tactics.

Previously Executive Creative Director of Virtue Worldwide's west coast creative office, and Studio Head of VirtuePLAY, an award winning entertainment marketing think-tank and creative studio.

He lives and works in Venice Beach, CA.

Categories

Clients

Mar 28

Mar 28 Guardians of the Galaxy: Mission Breakout!

Jonathan Santoro

Digital, Animated Short, Video Production, Integrated

Breaking Out the Guardians of the Galaxy

We ‘hacked’ our way into people’s feeds with some social gags and editing tricks

Across social accounts we published videos that appeared to be hacking through the UI of the platform, while paid video placements looked as if Rocket was hacking a basic Disneyland commercial.

This is how the spot appeared during a YouTube pre-roll:

This is how the spot appeared within a Facebook Canvas ad, which could be rotated in 360 degrees.

Call of Duty: Superpower for Hire

Mar 28 Call of Duty: Superpower for Hire

Rick and Morty: The Poop in my Pants

Mar 28 Rick and Morty: The Poop in my Pants