Marvelous Mrs. Maisel FYC — Jonathan Santoro

Jonathan is Principal Creative Director
at Riot Games, currently focused on leading creative on Teamfight Tactics.

Previously Executive Creative Director of Virtue Worldwide's west coast creative office, and Studio Head of VirtuePLAY, an award winning entertainment marketing think-tank and creative studio.

He lives and works in Venice Beach, CA.

Categories

Clients

Dec 5

Dec 5 Marvelous Mrs. Maisel FYC

Jonathan Santoro

Experiential, Integrated, Packaging, PR

Press:
Hollywood Reporter
TimeOut LA
The Drum
IGN
Food & Wine
Fox 11
Los Angeles Times

Awards:
Clio Awards - Grand Clio, Events/Experiential

MMM_FYC_VIRTUE_Feb_2019.001.jpeg — Marvelous Mrs. Maisel FYC & Maisel Day

We conceived the traffic apocalypse that was LA’s ‘Maisel Day,’ as well as a variety of executions leading to 20 Emmy Nominations.

MMM_FYC_VIRTUE_Feb_2019.001 copy 2.jpeg — An Emmy Winning Strategy

With 2019’s comedy Emmys stacked with sarcastic, dark, and nihilistic characters, we built a campaign strategy inspired by the show’s unbridled confidence in its own positivity.

Maisel Day

We pitched and sold the idea for ‘Maisel Day’, a celebration that would have prices across Los Angeles rolled back to what they were in 1959.
It led to some crazy fan love, even crazier traffic jams, and a Clio Grand for the Amazon Prime Video Creative Marketing Team.

A Takeover Worth Spinning

One stand-out execution was our Variety Magazine cover takeover where we surprised subscribers with a real and playable Flexi disc adhered to the inside of a layered cover all made to look and feel like a 1959 comedy album.

Call of Duty LEAGUE Creative AOR

Jan 21 Call of Duty LEAGUE Creative AOR

The Museum of Weed

Oct 30 The Museum of Weed