Call of Duty LEAGUE Creative AOR

Call of Duty LEAGUE Creative AOR

Developed the brand from the ground up. The league identity and logo animations to team brands, names and logos, we either built it or oversaw it.

A Global Icon made Globally Local

The Call of Duty franchise has had countless sub-brands and even previous esport leagues, but never before has there been more at stake and money on the line for the brand than with Call of Duty LEAGUE. It represents everything Activision-Blizzard has been building toward with Overwatch League and even so much more.

Launching a COD sized esport

We built a whole new esport brand and identity for the world’s most prolific entertainment franchise of the past decade. Then did the very same for over half the league’s own city based teams, and oversaw the other half.

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Team Identity and Logo Design

Including the rebrand for the world-famous FaZe clan’s first entrance into city-based esports.

Team Identity Consulting and Oversight