The Adult Swim Keyboard
The Adult Swim Keyboard
The [as] keyboard pushes the limits of what a branded keyboard can be, and to celebrate we tattoo'd hundreds of fans with our emoji.
Far ahead of its time, the [as] keyboard worked around Apple’s limited API access, before the days of iMessage Apps, and included not just over 160 emoji and dozens of GIFs, but sound bytes sent as audio files, and a bump builder that created custom animated messages inside the keyboard.
To promote the keyboard’s launch, we created custom animated shorts and social content for the web, along with stickers and hard enamel pins of our favorite emoji.
Bodies: The Ultimate Media Buy
But to really drive downloads, we partnered with three tattoo shops in Brooklyn, Venice Beach, and Atlanta to give away free tattoos of select emoji. Fans waited overnight, with the lines spanning several blocks. We gave over 200 tattoos in just twelve hours, letting fans show their love for the [as] keyboard on their sleeves, literally.
Lots of Meatwads
Two months after launch, fans had sent over 2 million pieces of content, with thousands of emoji, GIFs, sounds and bumps still being sent every day. Fans are even selling our limited pins on eBay for an exorbitant markup.
It's Growing
The [as] keyboard created a whole new platform for Adult Swim, and will live on with new content updates that will align with show premieres, along with animated stickers to take advantage of Apple’s new iMessage platform.
